The IWC Portofino Midsize Automatic Day & Night Replica Watch collection has been an expression of under-statement and good taste for 30 years. Thanks to its puristic, timeless design, the watch family has established itself as one of IWC Schaffhausen’s most successful families and is equally popular with both men and women. Georges Kern, CEO of IWC Schaffhausen, explains the thinking behind the new 2014 Portofino collection: “IWC has established itself as a global brand, and therefore keeps a close eye on what people are wearing when it comes to watches and jewellery, on what trends are developing.
What we are currently observing is an increasing worldwide demand for watches set with diamonds.” IWC has reacted to this with a subtle development of its classic Portofino watch family, whose brand core remains unchanged: extravagant beauty and timeless elegance. “With the Midsize collection, we are making this successful, classic watch line more interesting for customers with slimmer wrists,” explains Georges Kern. “The diamondset models will appeal to anyone with a preference for wristwatches that combine understated design with a touch of the exquisite.” The 2014 Portofino Midsize collection includes three new 37millimetre models in 17 different versions: the Portofino Midsize Automatic Moon Phase (Ref. 4590), the Portofino Midsize Automatic Day & Night (Ref. 4591) and the Portofino Midsize Automatic (Ref. 4581). In addition to the Midsize collection, IWC is also unveiling three new iwc portofino replica watches Automatic (Ref. 3565) models featuring 40millimetre cases.
“The Portofino Midsize collection responds to a current market trend, but at the same time draws on our past,” says Goris Verburg, Director Marketing & Communication IWC Schaffhausen, referring to IWC’s history. “Numerous different variations of watches with smaller cases, diamondset bezels and motherofpearl dials have been a feature of our company’s 146year history.
For 20 years, most of the iwc replica watches we sold were midsize models, and the manufacture of watches set with precious stones goes all the way back to IWC’s very beginning. The new Portofino Midsize models reflect a long tradition and open up a wider international market for the Portofino collection.” From the moment the watch family was launched in 1984, the impressive “pocketwatchstyle wristwatch” (Ref. 5251) was accompanied by a smaller version with a case measuring just 34 millimetres in diameter. To mark its intro duction, IWC created the slogan “The Portofino series by IWC. The daily enjoyment of wearing a little gold.” With the benefit of hindsight, the statement pointed to what to this day is one of the lasting reasons for the watch’s success – the tasteful combination of luxurious materials with a puristic design.